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Actional Marketing Tips for Solar Companies

Actionable marketing and sales insights for solar companies

Knowledge Base
Willie Jiang

SEO Expert’s Reaction to EnergySage’s Search Marketing

EnergySage is a company in the solar energy marketplace that can generate a lot of buzzes and gets the coverage of major media outlets. The website is an ideal example of successfully integrating SEO and content marketing, particularly in the residential solar space.

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Knowledge Base
Willie Jiang

Digital Marketer’s Reaction to Blue Raven Solar Website

As a marketing agency exclusively working with solar companies, we get asked this a lot: “What should I put on my website?” To answer that questions, let’s see a Sr. digital marketer’s reaction to Blue Raven Solar website. Blue Raven Solar website is a great

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Best Practices
Willie Jiang

How To Build Backlinks For Solar Installers

Link building is one of the most -if not the most- challenging parts of SEO for solar installers. You can have the absolute best service and amazingly well-written content, yet without backlinks, you won’t be able to rank high in Google and drive traffic to

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Best Practices
Willie Jiang

How to Do Keyword Search for Solar Installers?

Because of the rising electricity costs, many people are asking Google for easy and practical ways to go off-grid and reduce their electricity bills. And you as a solar installer, have the answer to their problem. But how to reach this audience and turn them

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Knowledge Base
Editorial Team

The Complete Guide to Branding for Solar Companies

Have you ever considered why so many consumers are Apple fanatics? They refuse to use anything other than the company’s phones, computers and tablets. There are lines winding around blocks when a new release drops — even though other products might work better and cost

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Knowledge Base
Willie Jiang

What are Consumers Looking for as They Shop for Solar?

Table of Contents Add a header to begin generating the table of contents Interest in solar is not just burgeoning—it’s grown considerably and is continuing to rise at a much faster pace compared to other forms of energy as people are learning more about the

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Knowledge Base
Willie Jiang

Addressing the Top Concerns of Potential Solar Customers

Solar power has experienced a surge of interest in recent years. It’s eco-friendly and reduces the need to rely on fossil fuels. This renewable energy source provides homeowners the chance to cut down on their electric bill and potentially make a profit selling their excess

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Knowledge Base
Willie Jiang

Buyer’s Journey that Solar Installers Need to Know

When it comes to any business, understanding customers’ behavior is something that every company should know if they want to remain in the competitive market. The same principle applies to industries and businesses, more so in the solar panel industry. It is vital to know

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Best Practices
Willie Jiang

How to Set Up Google Ads to Run PPC for Your Solar Business

How to Set Up Google Ads to Run PPC for Your Solar Business While the second quarter of 2020 witnessed a significant slowdown in the installation of new solar photovoltaic (PV) capacity due to restrictions imposed by the COVID-19 pandemic, experts believe that the future of solar

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Knowledge Base
Willie Jiang

Top Places to Buy Solar Leads

If you are an established solar installer or just starting out, buying quality leads from a lead generating company is one of the best ways to increase sales and revenue for your solar business. A lot of entrepreneurs like generating their own leads through paid

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Knowledge Base
Editorial Team

5 Lead Generation Tips for Getting Commercial Solar Leads

Articulate Your Value Proposition. Often, the value proposition is what makes that big difference in getting commercial solar leads. For instance, there could be two ads selling the same product. If they both pitch to you, you’ll go with one of them over the other

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Knowledge Base
Editorial Team

How To Create a Marketing Funnel For Your Solar Business

More and more businesses and individuals are tapping into renewable energy, so the solar energy industry is developing at a rapid pace. Experts predict the global solar energy industry will reach $223.3 billion by 2026. Acquiring new leads, however, is still a challenge for many solar

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Best Practices
Willie Jiang

Solar Door-to-Door Sales Pitch Tips with Examples

In this digital era, even marketing lead generation happens virtually. When most brands, including solar companies, are busy building up their virtual marketing team equipped with lead generation tools, is there any place for good old door-to-door sales? The answer is “yes,” even in this

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Best Practices
SolarFeeds Guest

12 Tips on Successful Email Marketing for Solar Business Owners

At a time when the whole world is trying to find solutions to the rapid climatic changes, solar companies are creating waves through their digital marketing endeavours. Over the years, solar businesses have embraced different digital marketing strategies, and email marketing is definitely one of

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Best Practices
Willie Jiang

12 Smart Ways to Increase Solar Sales

The spike in the number of solar photovoltaic (PV) installations in recent years has been remarkable.  Until 2018, the total installed PV capacity in the world reached nearly 512 GW. Despite the total solar power installed, the industry has achieved just a fraction of its

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Solar content marketing

Table of content What is content marketing? The common formats of content marketing The common platform/channels for content marketing If your products/services are industry-facing If your products/services are consumer-facing Should you go “omnichannel”?

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Knowledge Base
Willie Jiang

Top 7 Research Findings Available about Solar Customers

Just like any other businesses out there, it’s crucial for solar installers to know all about their potential customers. After all, knowing your potential customers is simply the surefire way to actually succeed in the business. You’ll be able to create amazing buyer personas, and

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Best Practices
Willie Jiang

How VAs Can Work for Your Solar Installation Business?

As the popularity of the solar business industry rises every year due to the falling cost of solar power and the increasing environmental crisis, it is no wonder that entrepreneurs are venturing on ways to expand their business. With that expansion involves the hiring of

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