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Actionable marketing and sales insights for solar companies
EnergySage is a company in the solar energy marketplace that can generate a lot of buzzes and gets the coverage of major media outlets. The website is an ideal example of successfully integrating SEO and content marketing, particularly in the residential solar space.
As a marketing agency exclusively working with solar companies, we get asked this a lot: “What should I put on my website?” To answer that questions, let’s see a Sr. digital marketer’s reaction to Blue Raven Solar website. Blue Raven Solar website is a great
Link building is one of the most -if not the most- challenging parts of SEO for solar installers. You can have the absolute best service and amazingly well-written content, yet without backlinks, you won’t be able to rank high in Google and drive traffic to
Because of the rising electricity costs, many people are asking Google for easy and practical ways to go off-grid and reduce their electricity bills. And you as a solar installer, have the answer to their problem. But how to reach this audience and turn them
Have you ever considered why so many consumers are Apple fanatics? They refuse to use anything other than the company’s phones, computers and tablets. There are lines winding around blocks when a new release drops — even though other products might work better and cost
If you are in the solar energy industry, you are on the right side of history. Alternative energy sources are increasingly popular in a world pushing for environmental conservation. In fact, 46% of American homeowners have strongly considered installing solar panels in their homes, while
Table of Contents Add a header to begin generating the table of contents Interest in solar is not just burgeoning—it’s grown considerably and is continuing to rise at a much faster pace compared to other forms of energy as people are learning more about the
Solar power has experienced a surge of interest in recent years. It’s eco-friendly and reduces the need to rely on fossil fuels. This renewable energy source provides homeowners the chance to cut down on their electric bill and potentially make a profit selling their excess
When it comes to any business, understanding customers’ behavior is something that every company should know if they want to remain in the competitive market. The same principle applies to industries and businesses, more so in the solar panel industry. It is vital to know
How to Set Up Google Ads to Run PPC for Your Solar Business While the second quarter of 2020 witnessed a significant slowdown in the installation of new solar photovoltaic (PV) capacity due to restrictions imposed by the COVID-19 pandemic, experts believe that the future of solar
For the majority of businesses, as soon as someone mentions the words social media marketing, they go straight to Twitter, Instagram or Facebook. Assuming that these are the only leading, social sites for a company’s online marketing. Commonly forgotten by many companies and that is
If you are an established solar installer or just starting out, buying quality leads from a lead generating company is one of the best ways to increase sales and revenue for your solar business. A lot of entrepreneurs like generating their own leads through paid
As a free service by Google, Google My Business (GMB) lets businesses to appear exactly when people search for your business or similar businesses on Google Search and Maps. In today’s digital era, a GMB listing is a critical component of the online marketing strategy
2. Percentage of margin When you pay commissions on gross margin instead of sales, you can expect your salespeople to stop cutting prices and focus on selling more profitable components. In practice: Corey sells a 6kW system for $20,000 at 20% gross margin. His
Articulate Your Value Proposition. Often, the value proposition is what makes that big difference in getting commercial solar leads. For instance, there could be two ads selling the same product. If they both pitch to you, you’ll go with one of them over the other
More and more businesses and individuals are tapping into renewable energy, so the solar energy industry is developing at a rapid pace. Experts predict the global solar energy industry will reach $223.3 billion by 2026. Acquiring new leads, however, is still a challenge for many solar
It can be quite confusing to select between email, social media, or search marketing and to know which one will suit the business best. That’s why we’ve listed all the pros and cons that come with each type of marketing so you can select the
In this digital era, even marketing lead generation happens virtually. When most brands, including solar companies, are busy building up their virtual marketing team equipped with lead generation tools, is there any place for good old door-to-door sales? The answer is “yes,” even in this
At a time when the whole world is trying to find solutions to the rapid climatic changes, solar companies are creating waves through their digital marketing endeavours. Over the years, solar businesses have embraced different digital marketing strategies, and email marketing is definitely one of
The spike in the number of solar photovoltaic (PV) installations in recent years has been remarkable. Until 2018, the total installed PV capacity in the world reached nearly 512 GW. Despite the total solar power installed, the industry has achieved just a fraction of its
From cat videos to selfies to overly-impassioned political posts from that person you were sort of friends with in high school, social media has changed the way so many of us communicate. It has also changed the way so many businesses communicate and market to
Table of Contents Are you a solar installer looking to up your marketing game? Are you a solar installer and looking to spruce up your marketing in a budget? Do you want to take advantage of online marketing and reach out to your customers using
Table of Contents Current challenges of solar lead generation Cost: High out-of-pocket and up-front costs and long payment duration discourage many customers from installing solar panels. Lack of Confidence: A large part of the target audience still does not know about the benefits of solar technology and
Table of content What is social media marketing & why? Strategy for solar companies Common mistakes
Table of content What is content marketing? The common formats of content marketing The common platform/channels for content marketing If your products/services are industry-facing If your products/services are consumer-facing Should you go “omnichannel”?
Just like any other businesses out there, it’s crucial for solar installers to know all about their potential customers. After all, knowing your potential customers is simply the surefire way to actually succeed in the business. You’ll be able to create amazing buyer personas, and
Table of Contents For every solar installer to succeed in online marketing, it’s important for them to follow successful marketing influencers online. That way, when the marketing influencers post a podcast or a blog post about online marketing and tips on how to make your
As the popularity of the solar business industry rises every year due to the falling cost of solar power and the increasing environmental crisis, it is no wonder that entrepreneurs are venturing on ways to expand their business. With that expansion involves the hiring of
Table of Contents Add a header to begin generating the table of contents Before making any significant purchasing decisions, the average consumers have been known to “Google” their options. This trend is not going anywhere, and your business should be among the top results should
Marketing for solar panel installation is totally doable — but only when you begin in the very first step of the procedure.