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Actionable marketing and sales insights for solar companies

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Willie Jiang

How to Set Up Google Ads to Run PPC for Your Solar Business

How to Set Up Google Ads to Run PPC for Your Solar Business While the second quarter of 2020 witnessed a significant slowdown in the installation of new solar photovoltaic (PV) capacity due to restrictions imposed by the COVID-19 pandemic, experts believe that the future of solar

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Uncategorized
Willie Jiang

Top Places to Buy Solar Leads

If you are an established solar installer or just starting out, buying quality leads from a lead generating company is one of the best ways to increase sales and revenue for your solar business. A lot of entrepreneurs like generating their own leads through paid

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Knowledge Base
Editorial Team

5 Lead Generation Tips for Getting Commercial Solar Leads

Articulate Your Value Proposition. Often, the value proposition is what makes that big difference in getting commercial solar leads. For instance, there could be two ads selling the same product. If they both pitch to you, you’ll go with one of them over the other

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Knowledge Base
Editorial Team

How To Create a Marketing Funnel For Your Solar Business

More and more businesses and individuals are tapping into renewable energy, so the solar energy industry is developing at a rapid pace. Experts predict the global solar energy industry will reach $223.3 billion by 2026. Acquiring new leads, however, is still a challenge for many solar

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Best Practices
Willie Jiang

Solar Door-to-Door Sales Pitch Tips with Examples

In this digital era, even marketing lead generation happens virtually. When most brands, including solar companies, are busy building up their virtual marketing team equipped with lead generation tools, is there any place for good old door-to-door sales? The answer is “yes,” even in this

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Best Practices
SolarFeeds Guest

12 Tips on Successful Email Marketing for Solar Business Owners

At a time when the whole world is trying to find solutions to the rapid climatic changes, solar companies are creating waves through their digital marketing endeavours. Over the years, solar businesses have embraced different digital marketing strategies, and email marketing is definitely one of

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Best Practices
Willie Jiang

12 Smart Ways to Increase Solar Sales

The spike in the number of solar photovoltaic (PV) installations in recent years has been remarkable.  Until 2018, the total installed PV capacity in the world reached nearly 512 GW. Despite the total solar power installed, the industry has achieved just a fraction of its

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Solar content marketing

Table of content What is content marketing? The common formats of content marketing The common platform/channels for content marketing If your products/services are industry-facing If your products/services are consumer-facing Should you go “omnichannel”?

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Knowledge Base
Willie Jiang

Top 7 Research Findings Available about Solar Customers

Just like any other businesses out there, it’s crucial for solar installers to know all about their potential customers. After all, knowing your potential customers is simply the surefire way to actually succeed in the business. You’ll be able to create amazing buyer personas, and

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Best Practices
Willie Jiang

How VAs Can Work for Your Solar Installation Business?

As the popularity of the solar business industry rises every year due to the falling cost of solar power and the increasing environmental crisis, it is no wonder that entrepreneurs are venturing on ways to expand their business. With that expansion involves the hiring of

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