Vivint Solar SEO Case Study

How Vivint Solar Generates leads with SEO?

Find out how Vivint Solar generates leads with very low cost on Google

What's inside the report?

Observation: Vivint Solar ranks at the top 5 of on Google when searching local terms such as “Solar installers in [City Name]”.

So the million-dollar question is “How did they do it?”

40.69% of overall traffic is from Search

Based on the competitor analysis tool SEMrush’s data, for 40.69% of Vivint Solar’s website overall traffic is from search engines. That’s basically FREE traffic.

Media mentions by national outlits

They’ve successfully got media mentions by News Week, Wall Street Journal, USA Today, Bloomberg, Clean Techinca, New York Times. So they have a strong backlink profile.

How they target long-tail searches

Why long-tail search is the gold mine that most solar companies MISS! Even Vivint Solar is nowhere near EnergySage’s success. That’s why you need to marry SEO with content marketing.

They rank well for Local searches

Observation: Vivint Solar ranks at the top 5 of on Google when searching "Solar installers in [City Name]". So the million-dollar question is “How did they do it?”

Local citation strengthen their domain authority

How proper local citation on Yelp, Google Maps, HomeAdvisor, Angie's List can help you strengthen Domain Authority and local relevance.

Even Vivint Solar has a big room for improvement

Vivint Solar not only doesn't rank well for terms like “EV charger installation in [City]”, but also nowhere near EnergySage’s success when it comes to blogging


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Vivint Solar SERP examples

This is what it looks like whe you Google “ceiling fan power usage” or “how solar panels work”.

They get 41% of traffic, for Free

. That’s what we call organic traffic, basically FREE traffic from search engines.

Understand Long-tail keywords

Do you know 90% of searches are long-tail keywords? Long-tail keywords key phrases that are more specific – and usually longer – than more commonly searched for keywords. 

Your Solar website can duplicate their success too

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